55″ LG 55SM8500PLA Smart 4K Ultra HD HDR LED TV with Google Assistant, Black @ Currys PC World in £1,098.00

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£1,098.00 1299

Perfect picture, perfect coloursMovies, TV shows, games – they all look great on the LG OLED55B9PLA 55″ Smart 4K Ultra HD HDR OLED TV. And it’s all thanks to the a7 Intelligent Processor and brilliant OLED display. The picture is rich with colour and sharpness, plus you’ll see all the details in the shadows. Even non-4K content is upscaled.HDR gives you the deepest black background and bold, bright colours for incredible contrast. And with OLED every single pixel on the screen gives its own light, so it’s a world away from standard, one backlight, LED. Just wait till you switch on a nature documentary and see every shade in a glorious savannah sunset.Dolby AtmosWith a picture this good, you need great sound too. The LG B9 more than matches up with Dolby Atmos. Made for movies, get into that big blockbuster with 3D surround sound immersing you in the action. With a TV this good your local cinema might get jealous.A feast of contentWith fantastic shows in different places, it can be annoying tracking everything down. The B9 comes to the rescue with all your favourites from Netflix to YouTube there on your screen with a press of a button. You can even cycle back through the week and catch up on any shows you missed with Freview Play. So start streaming, get bingeing, or kick back and watch some music videos.Google Assistant and ThinQ AIWith Google Assistant built-in you can switch shows or turn the volume up just by speaking into the remote. And if you’ve got any other LG smart home products around the house, maybe some smart lights, you can control them through the TV thanks to ThinQ. Switch on a movie and dim the lights at the same time, just by having a word with your telly.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

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